The short answer
As a real estate media professional in Central Florida, I think one of the biggest benefits of a 3D tour is that buyers can understand the actual layout of a home before they ever schedule a showing. Photos can get someone interested, but a virtual tour helps them decide whether the home really works for them, which can mean fewer unnecessary showings and more serious buyers walking through the door.
Touring the house without touring the house
My wife and I experienced this ourselves when we were house hunting. I was a little obsessive and would send her 20 or 30 listings at a time (honestly, it was probably closer to 100), and the 3D tour became our way of touring the house without actually touring the house. We could go through all those listings from home, narrow them down to the two or three we really wanted to see, and spend our limited evenings and weekends only visiting the ones that had a real shot.
What that means if you are selling
The same filter works in the seller's favor. When buyers can rule a home in or out from their couch, the showings that do get booked come from people who already know the layout fits their life. That is less schedule churn for the seller, fewer strangers walking through for no reason, and more weight behind every appointment that lands on the calendar.
It also means the tour is not competing with your photos. Photos are what stop the scroll and get a listing noticed. The tour is what a serious buyer studies afterward, room by room, before deciding your home is worth an evening. They do different jobs, and a listing is stronger when both are done well.
