Lakeland
Signature ReelcinematicMLS
Portfolio
The work, by product.
Pick what you came for. Every section is a short edit of our best across the discipline.
Portfolio
Pick what you came for. Every section is a short edit of our best across the discipline.
Stills, by category
Front of house, kitchen, primary suite, living, backyard, drone, twilight, detail, virtual staging. The full listing edit, photographed with editorial intent.
Air-to-ground exteriors
Roof, lot, lake, neighborhood context. Geometry-first aerials with no cropped neighbors and no power lines through the frame.
Real blue-hour exteriors
Real twilight — not virtual. Dusk frames balanced against warm interior glow, sky luminance, dock lights. The few minutes a year you can't fake.
What closes the listing
Pool houses, theater rooms, lanais, outdoor kitchens, gym, sauna, hot tubs, boat docks, wine cellars. The features luxury buyers and STR guests filter for — shot as hero frames, not afterthoughts.
Zillow walk-throughs
Interactive 3D tours posted to Zillow's 3D Home — the same walk-through your buyers see on the listing page.
Walk through. Never leave.
Every tour, both variants.
Orlando
Orlando
Orlando
Orlando
Orlando
Orlando
Single-listing landing pages
Per-listing landing pages built around the shoot — branded for the agent's portfolio, unbranded for MLS distribution.
One listing. Two front doors.
Both variants — pick the one that fits your channel.
Branded 2D plans
Branded 2D floor plans delivered in two flavors — dimensioned for buyers who want square footage, and clean for marketing. 3D plans available a la carte.
Reels, teasers, long-form
The film ladder: ASM Walkthrough launch reels, Cinema Series property clips, the Signature Listing Reel, and Signature Storytelling. Plus teasers for Reels/TikTok/Shorts.
For the agent's brand
Beyond the listing — ASM Signature Storytelling and the archive of branding, closing, and status-short work. Built to follow the agent, not the address.
Four packages, four ways to launch
Same house, four media stacks, four buyer-side phone experiences. Pick the layer that fits the listing — the numbers underneath are Zillow's own measured impact where the layer applies.
Photography
Editorial MLS photos. The base layer everything else sits on.
Showcase
Photography, drone, the Zillow 3D Home tour, measured floor plans, and the branded listing site. The visual launch stack.
Signature
Photography, drone, floor plans, listing site, and the ASM Signature Reel — scripted and directed by our team. The package that closes for most agents.
Premier
The Showcase media base plus the Signature Storytelling film, a three-video Cinema Series, and virtual twilights. The full production in one shoot.
Zillow internal data, 2024: listings with floor plans get saved 79% more than listings without; listings with the 3D Home tour are 10% more likely to pending in 30 days. Both layers ship inside Showcase and Premier; Signature trades 3D for the scripted listing reel.
The receipt
Median days on market for closed homes we shot. Central Florida market median runs 58 to 70.
We pulled the data on every home we shot in the last six months, cross-checked it against public records, and wrote down what we found. The numbers below are what the audit returned.
Read this before quoting any of it.
The 51-day median counts only homes that have already closed. It skews toward faster sellers. The honest way to say it: "of the homes we shot that have closed, the median was 51 days." Not "every home we shoot sells in 51 days." Media is one factor in a sale. Price, location, agent, and the market move days-on-market far more.
Media + receipt
Pulled from the $13.8M in verified sales. Each card is a real home we shot, the package we ran, and the receipt the market wrote.
See case study →Listed Friday. Under contract the next Friday. Full price.
7 days on market · Signature package · 100% of list
“This is what seven days on market looks like.”
Inside the Signature package → /packages/signature
See case study →Photos, drone, Signature reel. Under contract in nine days, full ask.
9 days on market · Signature package · 100% of list
“Two weekends to a buyer, no concessions.”
Inside the Signature package → /packages/signature
See case study →Signature package. Nineteen days, full ask.
19 days on market · Signature package · 100% of list
“Nineteen days, full price.”
Inside the Signature package → /packages/signature
See case study →Showcase package. Sixteen days, two points off ask.
16 days on market · Showcase package · 98% of list
“Sixteen days, ninety-eight percent. Real numbers.”
Inside the Showcase package → /packages/showcase
See case study →Luxury lakefront. Premier package. Closed at $1.05M.
84 days on market · Premier package · 88% of list
“Eighty-four days, eighty-eight percent. Luxury moves slower; this is what real looks like.”
Inside the Premier package → /packages/premier
See case study →Photography only. Sold above ask at 104% of list.
45 days on market · Photography · 104% of list
“Forty-five days, four points over list. Buyers competed.”
Each card is a real listing we shot. The package shown is what we actually ran. Every closed-sale stat is verifiable against public records.