Are you a Zillow Showcase photographer?

Yes. We capture Showcase-compliant media — photos, the Zillow 3D Home tour, the Interactive Floor Plan, and video — and deliver it directly to your Showcase listing. When you invite our company from inside Showcase, our delivery flows straight onto the listing.

What's included in a Showcase shoot?

HD photography, a Zillow 3D Home virtual tour, a Zillow Interactive Floor Plan, and an optional short video for the carousel (max 120 seconds, autoplays muted on the listing). On premium packages and where conditions allow, SkyTour drone footage is also a Showcase option.

Is the Showcase fee paid to you or to Zillow?

Two separate things. The Showcase listing credit and any Showcase subscription costs are paid to Zillow directly through your Showcase account. Our shoot is a separate invoice for capturing the media. We don't mark up Zillow's fees.

Do I have to use a Showcase Select photographer?

No. Inside Showcase, click 'Invite photographer' and enter our email. Zillow lets you bring any photographer who can deliver Showcase-compliant media. We can. After your first booking with us, you'll see us listed under 'Photography companies you know' for one-click bookings on future listings.

How fast is delivery?

Same-day or next-day on most shoots, weather depending. Media flows into your Showcase listing automatically once we deliver. You don't have to chase files or upload anything yourself on the Zillow side.

What do I have to do on the MLS side?

Three things, in order: download the Showcase media and upload it to your MLS, paste the unbranded Interactive Floor Plan URL into the MLS Virtual Tour field, then make the listing live. The Showcase status flips to 'Live on Zillow' the moment the MLS goes live. Use the unbranded floor plan URL specifically; Zillow recommends this to avoid MLS fines.

Can I edit the Showcase listing after it's live?

You can, but Zillow recommends getting the listing right before publishing. Edits can take time to propagate between Showcase and the MLS. If something doesn't update, contact Zillow support at support@zillow-workspace.com or 888-367-4009.

Is there a refund if I don't end up using a Showcase credit?

Once a Showcase credit is triggered for a listing, Zillow doesn't refund it. So the safe order is: confirm the property, confirm the listing agent profile, then trigger the credit. If you suspect a credit was used by mistake, reach out to Zillow support quickly.

Where do I see how a Showcase listing is performing?

Inside Showcase, click 'Performance' on the left menu of the listing. You'll see page views, saves, shares, and email engagement compared to similar non-Showcase listings nearby. There's a 'Share report' button that exports a PDF you can send your seller. If the dashboard is empty, your account isn't linked to your MLS yet. Each user has to do this individually under My Account.

Zillow Showcase · Central Florida

Showcase listings, photographed properly.

Zillow Showcase is a paid listing upgrade. It buys the home better placement on Zillow, more of your branding on the listing page, and a fuller media set: HD photography, an Interactive Floor Plan, a Zillow 3D Home tour, and (since late 2025) a short video in the carousel.

We capture all of it and deliver it directly to your Showcase listing, so the media lands where it needs to land without you chasing files.

Book a Showcase shoot See pricing How it works FAQs See recent work

Why agents pay for it

Showcase listings perform, according to Zillow.

These are Zillow's own published numbers, not ours. They compare active Showcase listings to similar non-Showcase listings on the platform.

60%+

more page views, saves, and shares than similar non-Showcase listings, on average.

30%

more listings won by agents who use Showcase on the majority of their listings, compared to similar agents who don't.

+$7K

or roughly 2% higher sale price on Showcase listings, on average, vs. similar non-Showcase listings.

Source: Zillow, public statistics on zillow.com/agents/showcase and the Fast Facts page. Showcase is also designed not to exceed 10% of listings in any market, so adoption is capped on purpose. A feature, not a bug, if you're trying to stand out.

What's in the shoot

Everything Showcase requires, captured in one visit.

Showcase has specific media requirements. The first upload must include a Zillow 3D Home tour and at least 10 photos covering at least 3 distinct interior rooms. We handle all of it on the same shoot day.

HD photography
Showcase displays photos at higher resolution than a standard Zillow listing. We capture and edit accordingly so the home holds up on a 27-inch monitor, not just a phone.
Zillow 3D Home tour
The full walkthrough buyers can drag through from any room. Required for Showcase, included in every shoot.
Interactive Floor Plan
Clickable plan that links each room to its photos and to the 3D tour. Standard 2D plans don't satisfy the Showcase requirement; the interactive version does.
Optional video
Up to 120 seconds, plays as the second item in the listing carousel, autoplays on mute. Added at no extra Showcase cost. Per Zillow's rules the video has to come from the same photographer who shot the rest of the media.

One more Showcase feature worth knowing about: Virtual Staging is a viewer-side AI feature on the listing page (eight design styles, generated in about 30 seconds), so no extra capture from us. Buyers can stage empty rooms themselves from any featured-room photo on your listing. Nothing extra to book.

The process

Two parties, two jobs. Here's the split.

Zillow runs the Showcase platform. We capture the media. Knowing which side owns what saves a lot of confusion on the first listing.

You (the agent)

Log into your Showcase account at ZillowShowcase.com.
Add the listing. Search the address or enter manually.
Click "Order Showcase & media" under "Up next", trigger the credit, then click "Get media".
First time: click "Invite photographer" and use our email. After that, we'll show up under "Photography companies you know" for one-click booking.
After we deliver: download the media from Showcase and upload it to your MLS. Paste the unbranded Interactive Floor Plan URL into the MLS Virtual Tour field.
Make the MLS listing live. Showcase flips to "Live on Zillow" automatically.

Us (the photographer)

Confirm address, listing agent profile, and shoot date.
Capture HD photos, the 3D Home tour, the Interactive Floor Plan, and (if booked) the video.
Edit and deliver. The media pushes into your Showcase listing automatically. Nothing to upload manually on the Zillow side.
You get an email when delivery completes, with the unbranded floor plan URL ready to drop into your MLS.

The Zillow side, walked through

Six things to know before you create your first Showcase listing.

Zillow's official guide is the source of truth and we link directly to each section below. The summaries here are the practical takeaways for a first-time Showcase agent.

1. Login and account setup

If you've never used Showcase, go to ZillowShowcase.com and click "Sign up". Your Showcase password may be the same as your dotloop or Zillow Media Expert password. Two-factor authentication is strongly encouraged. First-time users will set up a workspace. Name it after your team or company so anyone you invite recognizes it. If you're an admin, you'll manage members, roles, and billing from the Settings area on the lower left.

Zillow's guide: Getting started →

2. Connecting your MLS (don't skip)

Inside My Account, connect your MLS. This is the step that turns on listing performance data. Zillow can't show you analytics until your account claims ownership of the listing through the MLS connection. Each user has to connect their own; admins can't do it for the team.

Zillow's guide: My Account →

3. Creating the listing

Click "Add listing", enter the address, optionally add seller info, and assign the listing agent whose details should appear publicly. Then click "Order Showcase & media" under "Up next" to convert the listing into a Showcase listing. You'll pick a payment method (an available credit, your own card, or a seller-connection credit if it applies). You can also flip an already-live Zillow listing to Showcase later. Same credit cost either way.

Zillow's guide: Creating a Listing →

4. Booking media (this is where we come in)

Click "Get media". You'll see a few different photographer options inside Showcase. The one you want is "Invite photographer". Click it, enter our email, and Zillow sends us the request. We accept, and you schedule the shoot through Showcase the same way you would with any photographer pool. On the next listing we'll already be saved under "Photography companies you know", so it's one click to book us again.

Zillow's guide: Booking Media →

5. Editing the listing before it goes live

Once we deliver, Zillow's AI auto-picks the top photos for the carousel and the featured rooms. Open "Editor" inside the Showcase listing and review: carousel order, room order, room names, and the starting point of the 3D tour for each featured room. If you booked a video, head to Edit carousel media → Videos and turn on "Show video in carousel". Then download the media for your MLS upload.

Zillow's guide: Editing Listings →

6. Performance and reporting

Once live, click "Performance" inside the listing to see page views, saves, shares, email engagement, and viewer locations compared to similar non-Showcase listings. The "Share report" button exports a PDF you can send your seller. If the dashboard is empty, your account isn't linked to your MLS yet (see step 2).

Zillow's guide: Performance →

Connecting other tools is a nice-to-have. If you're a dotloop subscriber, Showcase has a one-click link to attach loops to a listing, which is useful for keeping documents, forms, and transactions tied to the same place. Details: Connecting other tools.

Before you go live

The final listing checklist.

This sequence is straight from Zillow's guide. Do it in order. Edits after the listing is live can take time to propagate between Showcase and the MLS, so the goal is to get it right the first time.

1
Edit your Showcase listing in the Showcase editor: carousel order, featured rooms, video selection if you booked one.
2
Download the media from Showcase.
3
Upload that media into the MLS so the listing actually shows your visuals on the MLS side.
4
Paste the unbranded Interactive Floor Plan URL into the MLS Virtual Tour field. Use the unbranded version specifically; Zillow recommends this to avoid MLS fines.
5
Confirm the Showcase status reads "Ready to review".
6
Make the MLS listing live. Showcase will flip to "Live on Zillow" once the MLS is live.

FAQ

Questions we get a lot.

Are you a Zillow Showcase photographer?: Yes. We capture Showcase-compliant media — photos, the Zillow 3D Home tour, the Interactive Floor Plan, and video — and deliver it directly to your Showcase listing. When you invite our company from inside Showcase, our delivery flows straight onto the listing.
What's included in a Showcase shoot?: HD photography, a Zillow 3D Home virtual tour, a Zillow Interactive Floor Plan, and an optional short video for the carousel (max 120 seconds, autoplays muted on the listing). On premium packages and where conditions allow, SkyTour drone footage is also a Showcase option.
Is the Showcase fee paid to you or to Zillow?: Two separate things. The Showcase listing credit and any Showcase subscription costs are paid to Zillow directly through your Showcase account. Our shoot is a separate invoice for capturing the media. We don't mark up Zillow's fees.
Do I have to use a Showcase Select photographer?: No. Inside Showcase, click 'Invite photographer' and enter our email. Zillow lets you bring any photographer who can deliver Showcase-compliant media. We can. After your first booking with us, you'll see us listed under 'Photography companies you know' for one-click bookings on future listings.
How fast is delivery?: Same-day or next-day on most shoots, weather depending. Media flows into your Showcase listing automatically once we deliver. You don't have to chase files or upload anything yourself on the Zillow side.
What do I have to do on the MLS side?: Three things, in order: download the Showcase media and upload it to your MLS, paste the unbranded Interactive Floor Plan URL into the MLS Virtual Tour field, then make the listing live. The Showcase status flips to 'Live on Zillow' the moment the MLS goes live. Use the unbranded floor plan URL specifically; Zillow recommends this to avoid MLS fines.
Can I edit the Showcase listing after it's live?: You can, but Zillow recommends getting the listing right before publishing. Edits can take time to propagate between Showcase and the MLS. If something doesn't update, contact Zillow support at support@zillow-workspace.com or 888-367-4009.
Is there a refund if I don't end up using a Showcase credit?: Once a Showcase credit is triggered for a listing, Zillow doesn't refund it. So the safe order is: confirm the property, confirm the listing agent profile, then trigger the credit. If you suspect a credit was used by mistake, reach out to Zillow support quickly.
Where do I see how a Showcase listing is performing?: Inside Showcase, click 'Performance' on the left menu of the listing. You'll see page views, saves, shares, and email engagement compared to similar non-Showcase listings nearby. There's a 'Share report' button that exports a PDF you can send your seller. If the dashboard is empty, your account isn't linked to your MLS yet. Each user has to do this individually under My Account.

Ready to book

Showcase the property, not the listing template.

Tell us the address and target list date. We'll confirm availability, hold the date, and walk you through the Showcase invitation step inside your Zillow account if it's your first time.

Book a Showcase shoot See pricing Email hello@aerialshots.media

For Zillow Showcase account, billing, and platform support, contact Zillow directly at support@zillow-workspace.com or 888-367-4009. Photographer-side issues go to photographersupport@zillowgroup.com or 888-906-1952. See Zillow's support page for current hours.

Official Zillow resources

Read it from the source.

Anything to do with the Showcase platform, your subscription, billing, or your Zillow account is best handled with Zillow directly. Below are the official guide pages and the Showcase product pages.

Aerial Shots Media is a Zillow Showcase media provider operating in Central Florida. Zillow, Zillow Showcase, Zillow 3D Home, and dotloop are trademarks of their respective owners. We're not affiliated with Zillow Group beyond being a media provider on their platform.