ASM JOURNAL · ISSUE NO. 29 · JULY 16, 2026
| Good morning. The Fourth of July weekend hits Central Florida with thunderstorms and dolphins at New Smyrna. The Mills 50 District takes its name from the Mills Avenue / Highway 50 intersection — once the city's northern edge in 1925. In this issue - The numbers this week. Where prices, DOM, and inventory landed.
- Around Central Florida. 1 things we're watching, with the meaning behind each.
- Happening this week. 4 events worth leaving the house for.
- This week's playbook. The Insurance-Forward Listing
| Central Florida Markets Median listing price FRED | $419,990▼ -2.2% YoY | Median sale price ORRA (2026-02) | $375,000 | Days on market FRED | 70 days— +0.0% YoY | Active listings FRED | 13,701▼ -4.8% YoY | Price reductions FRED | 5,150▲ -14.5% YoY | Months of supply ORRA | 6.3 |
| THIS WEEK'S PLAYBOOK The Insurance-Forward ListingThe math your buyer is running before they call you back is not the mortgage payment. It's the mortgage payment plus the insurance premium plus the HOA. In Polk County, that third line shifted the buying pool for everything under $400K through 2025 and 2026. In Orange County, it shifted the luxury market under $1.5M.
When the insurance number is invisible, the buyer assumes the worst. When the insurance number is on the table with the listing photos, the buyer can do real math. That math either kills the deal at the source or accelerates the showing. Either outcome is better than three weeks of fading interest.
The wind-mitigation video is one of the few listing media artifacts that pays for itself in saved showings. | Around Central Florida What we're watching this week — the meaning behind the moves. 🏛️Orlando MSA is officially back in buyer's market territory At 6.34 months of supply, 13,407 active listings, and 4,001 pending sales, ORRA's latest numbers put Orlando firmly in buyer's market territory. Six months is the traditional threshold. We're past it.
That math shifts what actually moves a listing. With options and time on their side, buyers are skipping past anything that doesn't photograph well or show cleanly. Asking price gets you in the conversation. Presentation determines whether you stay in it. → ORRA, Orlando market report | Happening This Week The things actually worth leaving the house for. 🎶Lake Eola Sunday Bandshell Sunday, June 21, 4-7 PM Walt Disney Amphitheater, Downtown Orlando The Orlando Concert Band plays a free outdoor show this Sunday at Lake Eola Park. Bring a blanket, find a spot on the grass, and the swans will handle the rest of the entertainment at no extra charge. → City of Orlando, Lake Eola Park 🎬Enzian Film Center, Father's Day matinee Sunday, June 21, 1 PM showing Maitland, just off Highway 17-92 The Enzian is screening one of Wes Anderson's new features this week. Get there early enough for dinner at the Eden Bar , the outdoor patio attached to the theater rarely has a walk-up wait before 7 PM. → Enzian Theater 🌳Winter Park Farmers' Market Every Saturday, 7 AM to 1 PM 200 W New England Ave Free parking on the Park Avenue side until 8:30 AM. The bagel stand at the southwest corner sells out around 10. → City of Winter Park, Farmers Market 🌿Mead Botanical Garden free admission day Saturday, June 20, sunrise to sunset 1300 S Denning Dr, Winter Park Admission is normally $5, but every third Saturday it's free. The boardwalk loop is easy walking, stroller-friendly, and fine for kids. → Mead Botanical Garden | ADDRESS OF THE DAY The street name behind the story. Mills Avenue — Orlando Named for Major John Mills, an early Orlando settler and surveyor who platted much of the city's original grid. Mills 50, the district at the Mills/Highway 50 intersection, took its district name from this avenue in 2010. |
— Ramon Founder, Aerial Shots Media Data this week: Stellar MLS, Orange County permits, ASM shoot archive, ORRA market reports. Spot a number that looks off? Reply to this email — we'll dig in. View archive · UnsubscribeAerial Shots Media — Central Florida real estate media
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