Which ASM package, by what the listing needs.

Best fit for

Mid-market listings where the property has a moment — a view, a yard, an interior architectural beat. Anywhere motion sells the home better than a still ever could. Roughly 60% of the listings ASM delivers run on Signature.

What it ships

• Unlimited photos, drone, floor plan, and property site
• ASM Signature Listing Reel — scripted, directed, you on camera
• Both vertical and horizontal cuts plus a social cut
• Film delivered in 72 hours

When to step away

Starter homes where layout matters more than motion and the budget stops at the Showcase base. Luxury listings with a story worth a full narrative treatment (go Premier for Storytelling plus the Cinema Series). If you want a fast launch reel instead of a directed film, book Showcase and add the Walkthrough.

Best fit for

Luxury listings, lakefront homes, anything you're presenting to the seller as full premium service. Listings where twilight is the strongest single image — Winter Park lakefront, Windermere, Isleworth, Dr. Phillips chain-of-lakes. Properties where the listing presentation itself implied the full production.

What it ships

• Everything in ASM Showcase (photos, drone, 3D, floor plan, site)
• ASM Signature Storytelling — the narrative film
• ASM Cinema Series 3-pack — cinematic property clips
• Virtual twilight hero shot (free, like every shoot)
• Teaser cut available as an $85 add-on

When to step away

Below $800k almost always. Premier on a starter listing reads as a flex that hurts the property more than it helps. If the only premium element is the price tag and the home itself doesn't carry a narrative production, Signature is the smarter call.

Best fit for

Starter homes under $500k. Quick-flip listings where speed beats production value. Listings where layout sells the home and the 3D tour earns its place. Investors and wholesalers buying media on volume. Any listing where the marketing budget is tight and you need every dollar working on the static visuals.

What it ships

• Professional MLS photography (unlimited)
• Aerial / drone stills
• Measured 2D floor plans
• Zillow 3D Home tour
• Branded listing website

When to step away

Any listing where the agent is presenting full luxury service. Listings above $800k where the absence of a film reads as cheaping out. If motion sells the home, step up to Signature — or stay on Showcase and add the $185 Walkthrough for a fast launch reel.

Best fit for

Agents and teams shooting four or more listings a month. Anyone building a sphere-of-influence content brand alongside the listing pipeline. Brokerages onboarding new agents who need brand assets fast. Volume sellers who want their listing media at a discount and their sphere content handled at the same time.

What it ships

• Listing media discounts (10-15% off the catalog tiers)
• Monthly branded reels for your sphere (4-6 per month)
• Strategy calls matched to the selected tier
• Priority scheduling on the listing calendar
• Three-to-six month commitment

When to step away

Sub-two-listings-a-month volume — the math doesn't work. Solo agents who don't actively post to a sphere. New agents who haven't proven the listing-side rhythm yet. The CCP is the multiplier on top of an active listing business, not the thing that creates one.

Best fit for

Airbnb, VRBO, Booking.com, and professionally managed vacation rentals where amenities, sleeping spaces, and guest experience drive conversion. Choose photo-only STR coverage when all you need is still photography; choose STR Showcase when the property needs the complete package.

What it ships

• Professional interior photography · extended coverage
• Exterior & curb appeal photos
• Detail & amenity shots · pool, kitchen, beds, bath
• Aerial / drone photography · 5–10 stills
• 2D floor plans · with measurements
• Optimized for Airbnb, VRBO & Booking.com

When to step away

A standard residential resale. STR Showcase is built around guest booking behavior, not an MLS buyer journey. For a home being listed for sale, use Showcase, Signature, or Premier instead.

Best fit for

Listings under $250k. Sub-1,500 SF cottages. Properties where every dollar above editorial MLS photography reads as overspend that the buyer will never see. Investor listings, wholesale flips, anything where the spread is thin enough that media decisions are math, not marketing.

What it ships

• Professional MLS photography (unlimited photos)
• Same or next-business-day delivery
• Drone stills add on at $75
• Free floor plan, virtual staging, virtual twilight

When to step away

Anything above a $400k listing. Anywhere the property carries enough character that a film would earn back the spend. Anywhere the agent's brand presentation to the seller implied more than the floor. Photography only is the right answer when the listing is the right tier for it — not when the agent wants to save a hundred dollars.