The ASM Crew

Who writes the Field Notes.

One publication, three named writers, three beats. Every post is signed by a human. The publication is signed by the crew.

Read the manifesto for what this publication is and refuses to be.

Beat: Central Florida Lifestyle

Ramon Corporán

Founder + Editor, Aerial Shots Media

Ramon founded Aerial Shots Media and is an FAA Part 107 certified drone pilot. He shoots and directs across Central Florida's residential and luxury markets, and writes the weekly Field Notes from the neighborhoods we cover.

Central Florida lifestyle, neighborhood deep-dives, the local market read, plus the AI-honesty beat tied to running the engine.

Central Florida Real EstateReal Estate PhotographyDrone Aerial PhotographyTwilight Photography

Read Ramon's posts →

Beat: Behind the Listing

Alex Rodriguez

Director of Video + Strategy, Aerial Shots Media

Alex leads video and post-production at Aerial Shots Media. He directs and edits the ASM Signature Reel, writes Behind the Listing on the craft of making a listing perform, and writes the For Agents playbooks on marketing the work.

Behind the Listing case studies + the For Agents playbooks on listing marketing.

Real Estate VideographyListing Video ProductionAgent Branding FilmsSocial Video Strategy

Read Alex's posts →

How the crew publishes

Cadence over volume.

One anchor essay every Friday at 6am ET, usually from Ramon's Pillar 2 lifestyle beat. Two short Field Notes during the week from whichever crew member was on a relevant shoot. Behind the Listing case studies from Alex, monthly to biweekly. For Agents playbooks from Dorothy on the same rhythm.

Every post is gated by a human before it ships. The lint refuses em-dashes, fabricated stats, and the common AI tells. The human edit is where the post becomes the writer's.

Read the full manifesto →

Newsletter

Get the Friday brief from the crew.

One anchor essay, two short Field Notes, the week's market read. Every Thursday at 6am ET.

No spam. Unsubscribe in one click. We only ever email you what we'd want to read ourselves.

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